About Our Brand


About Our Brand

FAWU offers stylish apparel and accessories that celebrate individuality. Our selection of T-shirts, hoodies, and mugs are designed to empower and uplift in a Fearfully And Wonderfully Unique way. Stand out from the crowd and make a statement with FAWU. Be you! Be unique!

Why Fearfully and not Fearlessly?

As human beings, we are constantly being told that we have to be fearless in order to live our lives to its full potential. However, we are not fearless creatures. The reality is as we get older, we become more fearful. We, at FAWU, use fearfully instead of fearlessly to emphasize the idea that we as humans will often be afraid to do things that we’ve never done before, that are uncomfortable, scary or different. Know that it’s okay to be afraid. We must acknowledge the fear, allow ourselves to feel afraid and do that thing anyway. Only then will we become truly fearless.

We, at FAWU, encourage you to acknowledge that thing that you fear, allow yourself to feel afraid about doing that thing and then step out.  Do that thing anyway!

How do our sizes run?

T-shirts and hoodies are unisex. We recommend that women order a size smaller than their normal size. If you are typically a medium, order a small. Apparel runs true to size for men.

Our products are made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver them to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!